Since 2014, the number of businesses owned by Women of Color has grown at a rate of increase higher than non-minority women. However, according to the American Express 2019 State of Women-Owned Businesses, the revenue generated by Women of Color owned businesses is less than a quarter of the total revenue generated by all women owned businesses.
Women of Color, as both business owners and consumers, must be compelled to act in response to these alarming revenue stats. Sadly, in spite of the numerous calls to action to support Black and Brown owned businesses and the empowering rally cries of women supporting women, it appears that consumer dollars are not funneling their way into WOC owned businesses as fast as our White Women owned counterparts. Let’s change that now.
By taking the Mocha Lifestyle Challenge, you commit to select at least one product or service that you would typically purchase from a non-WOC owned business and then buy that product or service from a WOC owned business instead.
Women of Color owned businesses span across numerous industries and offer a vast array of products and services. You can find a WOC owned business in which to procure many of the products and services you use on a daily basis.
It’s time to amplify the voice of our dollar. Ultimately, who we choose to purchase from is what will speak the loudest. The most tangible way to support businesses owned by Women of Color is to become their paying customer.
When you take the #MochaLifestyleChallenge, you are making a financial pledge that can directly impact the success and profitability of a WOC owned business. Let’s reach 1 Million Women of Color who will sign the petition and agree to take the challenge!
For every signature acquired, we aim to raise dollar for dollar in parallel to provide much needed monetary support to Mocha Lifestyle and as many WOC owned businesses as possible. Make a donation.
Our private Mocha Lifestyle Community on Facebook is a space where we continue the accountability aspect of the challenge. Women of Color business owners and consumers are invited to join.
Mocha Lifestyle celebrates Local and Online businesses that cater to Women of Color. Choose from one of the annual plans that meets your specific business needs: Free, Gold or Platinum.
|15||Kristie L.||Natural Genius STEM Solutions, LLC||Jun 16, 2021|
|14||G. Shereé M.||Hermoney Tees N'Things Online Gift Shop||Jun 16, 2021|
|13||Norma M.||Norma's Bath & Body||May 17, 2021|
|12||Michelle A.||All the way Creative by Michelle LLC||May 14, 2021|
|11||Martinique D.||Martinique,Inc.||May 05, 2021|
|10||Alexandria J.||Touch of Glam Home Decor||May 03, 2021|
|9||Seynabou S.||NFA Boutique||May 02, 2021|
|8||Rachel L.||Two Elephants Patisserie||Apr 30, 2021|
|7||April B.||The Couture Collective||Apr 30, 2021|
|6||LESLIE G.||self love and empowerment llc||Apr 30, 2021|