Mocha Lifestyle Challenge

Take The Challenge

The Mocha Lifestyle Challenge is a call to action to support Women of Color Owned Businesses by leveraging our collective buying power. The time is NOW for us to let our dollars do the talking.  #MochaLifestyleChallenge

Since 2014, the number of businesses owned by Women of Color has grown at a rate of increase higher than non-minority women. However, according to the American Express 2019 State of Women-Owned Businesses, the revenue generated by Women of Color owned businesses is less than a quarter of the total revenue generated by all women owned businesses.

Companies in the U.S. Owned By Women 42%
Women of Color Owned Businesses 50%
Total Revenue Generated by WOC Owned Businesses 23%
Companies in the U.S. Owned By Women 42%
Women of Color Owned Businesses 50%
Total Revenue Generated by WOC Owned Businesses 23%

Our Collective Buying Power

Women of Color, as both business owners and consumers, must be compelled to act in response to these alarming revenue stats. Sadly, in spite of the numerous calls to action to support Black and Brown owned businesses and the empowering rally cries of women supporting women, it appears that consumer dollars are not funneling their way into WOC owned businesses as fast as our White Women owned counterparts. Let’s change that now.

Take the Challenge

By taking the Mocha Lifestyle Challenge, you commit to select at least one product or service that you would typically purchase from a non-WOC owned business and then buy that product or service from a WOC owned business instead.

Find a Business

Women of Color owned businesses span across numerous industries and offer a vast array of products and services. You can find a WOC owned business in which to procure many of the products and services you use on a daily basis.

Make a Purchase

It’s time to amplify the voice of our dollar. Ultimately, who we choose to purchase from is what will speak the loudest. The most tangible way to support businesses owned by Women of Color is to become their paying customer.

Let Our Dollars Do The Talking

When you take the #MochaLifestyleChallenge, you are making a financial pledge that can directly impact the success and profitability of a WOC owned business. Let’s reach 1 Million Women of Color who will sign the petition and agree to take the challenge!

Mocha Lifestyle Challenge

Take the Mocha Lifestyle Challenge

Women of Color account for 50% of all women owned businesses, but only account for less than a quarter of the total revenue generated by all companies owned by women. It is time for us to become more intentional in our support. The Mocha Lifestyle Challenge aims to inspire a movement of intentionality and accountability. Our goal is to challenge 1 MILLION Women of Color to seek out WOC owned businesses, go beyond verbal encouragement and commit to becoming a new customer. By lending your support to the Mocha Lifestyle Challenge, you are sending a direct message to Women of Color business owners that says: I see you Sis, the success of your business is vital to our economy and I truly support you enough to buy your products and services.

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Featured WOC Owned Businesses That Took The Mocha Lifestyle Challenge

Reina Medina Logo
The Couture Collective Logo
Slae the Inspiration Logo
Solidarity&Co Logo
Two Elephants Patisserie
Letters & Feathers Logo
NFA Boutique
The Bridal Space Logo
Reina Medina Logo
The Couture Collective Logo
Slae the Inspiration Logo
Solidarity&Co Logo
Two Elephants Patisserie
Letters & Feathers Logo
NFA Boutique
The Bridal Space Logo

So What’s Next?

Donate $1 Mocha Lifestyle Challenge GoFundMe

Donate $1 or More

For every signature acquired, we aim to raise dollar for dollar in parallel to provide much needed monetary support to Mocha Lifestyle and as many WOC owned businesses as possible. Make a donation.

Mocha Lifestyle Community

Join Our Social Media Community

Our private Mocha Lifestyle Community on Facebook is a space where we continue the accountability aspect of the challenge. Women of Color business owners and consumers are invited to join.

Create Your Business Listing

Create Your Business Listing

Mocha Lifestyle celebrates Local and Online businesses that cater to Women of Color. Choose from one of the annual plans that meets your specific business needs: Free, Gold or Platinum.

Recent Challenge Participants
15Kristie L.Natural Genius STEM Solutions, LLCJun 16, 2021
14G. Shereé M.Hermoney Tees N'Things Online Gift Shop Jun 16, 2021
13Norma M.Norma's Bath & BodyMay 17, 2021
12Michelle A.All the way Creative by Michelle LLCMay 14, 2021
11Martinique D.Martinique,Inc.May 05, 2021
10Alexandria J.Touch of Glam Home Decor May 03, 2021
9Seynabou S.NFA BoutiqueMay 02, 2021
8Rachel L.Two Elephants Patisserie Apr 30, 2021
7April B.The Couture Collective Apr 30, 2021
6LESLIE G.self love and empowerment llcApr 30, 2021